The partnerships with Wix and Coke resulted in the two biggest YouTube Views for all the movie spots show during the Superbowl. Tying up with brands was a savvy strategy for ‘Kung Fu Panda 3′ and Ant-Man, and Hulk. ‘Deadpool’s cheeky Superbowl spot resulted in the biggest bump in Facebook likes with the official page landing an additional 146,366 likes post the big game. ‘The Jason Bourne’ reveal landed in third place both in terms of overall buzz, with 60,081 mentions and 3,322 saying how they couldn’t wait to see the new film. However ‘The Jungle Book’ secured the highest Intent To View score, with 6,112 of those mentions expressing a desire to see the film as a result of the Superbowl footage. The questions that were asked are listed below the video.įinally, if you missed our IMAX Q&A with director Francis Lawrence after our Hunger Gamesscreening last month, click here to check it out.Ġ1:16 - Joe Russo on playing a doctor in Winter Solider.Ġ1:51 - Did they fight over anything while co-directing the movie?Ġ2:59 - On working with Robert Redford when he cooked for them.Ġ5:00 - Finding their way in the industry with help from Slamdance Redford is very lo-fi and traditional.Ġ6:37 - Delivering exposition, particularly in the bunker scene and the Zola scene.ġ0:20 - Working on the action set pieces and making sure they stand out.ġ2:15 - What they took away from the critical and commercial success of Winter Solider that they brought to Civil War.ġ5:25 - Will Civil War be a darker movie?ġ7:15 - How did they react when they found out they were going to get the opportunity to include Spider-Man?ġ9:05 - The status of Civil War where are they in the editing process?Ģ0:15 - They’re finishing up the score with Henry Jackman.Ģ0:48 - Have they filmed their Civil War post-credit scene yet?Ģ0:56 - Will there really be 67 characters in Infinity War?Ģ3:01 - Where and when they’re filming those movies.- ‘Captain America’ secured the highest volume of buzz with 129.413 mentions, ‘The Jungle Book’ swinging into second place with 65,720 mentions. Let me know what you think about the Q&A in the comments below.
If you’re a fan of Marvel movies or the Russo brothers, I promise you want to watch the full interview.Ĭheck out the full Q&A below and look for our February IMAX screening announcement very soon. It was an awesome night and I can’t thank the Russos enough for being so cool with everyone and doing this screening.ĭuring the wide-ranging conversation they not only talked about Captain America: The Winter Solider, Captain America: Civil War, and Avengers: Infinity War - Part 1 and 2, they also talked about the behind-the-scenes maneuvering to land Spider-Man in Civil War and why we haven’t seen him in the marketing yet, told great stories about making Winter Solider including working with Robert Redford, why Anthony Mackie says “cut the check” after some of his takes, the importance of finding interesting ways to deliver needed exposition, where they are in the editing process of Civil War, if they will really have sixty-seven characters in Infinity War, why they’re shooting all of the two-part Avengers movies with IMAX cameras, the way they work with screenwriters Christopher Markus and Stephen McFeely, what it’s like to work for Marvel, getting into the cosmic universe with the upcoming films and bringing a naturalism to the cosmic side, and so much more. Unlike some post-screening conversations where you have a finite amount of time, the Russo’s were up for anything and I was the one who had to end the Q&A so everyone in the theater could participate in a meet-and-greet where fans got posters signed and could talk to them face-to-face. Shortly after the screening ended they sat down with me for an awesome Q&A.